Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
Click fraud is jeopardizing the industry of Internet advertising. Internet advertising is crucial for the thriving of the entire Internet, since it allows producers to advertise t...
Most work on intelligent information agents has thus far focused on systems that are accessible through the World Wide Web. As demanding schedules prohibit people from continuous ...
This paper continues the movement from technology centered to human centered approaches in the study of tasks that involve finding, understanding, and using information, and tools...
XML is fast emerging as the dominant standard for representing data in the World Wide Web. Sophisticated query engines that allow users to effectively tap the data stored in XML d...
Jayavel Shanmugasundaram, Kristin Tufte, Chun Zhan...