Search engine click logs provide an invaluable source of relevance information but this information is biased because we ignore which documents from the result list the users have...
There has been considerable work on user browsing models for search engine results, both organic and sponsored. The click-through rate (CTR) of a result is the product of the prob...
Ramakrishnan Srikant, Sugato Basu, Ni Wang, Daryl ...
Web search engines consistently collect information about users interaction with the system: they record the query they issued, the URL of presented and selected documents along w...
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
An improved understanding of the relationship between search intent, result quality, and searcher behavior is crucial for improving the effectiveness of web search. While recent p...