25 search results - page 2 / 5 » A user browsing model to predict search engine click data fr... |
KDD
2009
ACM
14 years 2 months ago
2009
ACM
Implicit user feedback, including click-through and subsequent browsing behavior, is crucial for evaluating and improving the quality of results returned by search engines. Severa...
WWW
2007
ACM
14 years 8 months ago
2007
ACM
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
WWW
2010
ACM
14 years 2 months ago
2010
ACM
This paper is concerned with actively predicting search intent from user browsing behavior data. In recent years, great attention has been paid to predicting user search intent. H...
WWW
2008
ACM
14 years 8 months ago
2008
ACM
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
WWW
2009
ACM
14 years 8 months ago
2009
ACM
Given a terabyte click log, can we build an efficient and effective click model? It is commonly believed that web search click logs are a gold mine for search business, because th...