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WSDM
2010
ACM
242views Data Mining» more  WSDM 2010»
14 years 5 months ago
Improving Ad Relevance in Sponsored Search
We describe a machine learning approach for predicting sponsored search ad relevance. Our baseline model incorporates basic features of text overlap and we then extend the model t...
Dustin Hillard, Stefan Schroedl, Eren Manavoglu, H...
TREC
1998
13 years 9 months ago
ClickIR: Text Retrieval using a Dynamic Hypertext Interface
In this report we describe our model of dynamic hypertext and how the ClickIR system uses this model to assist users in interactive search. The system was used in both the ad hoc ...
Richard C. Bodner, Mark H. Chignell
SIGIR
2009
ACM
14 years 2 months ago
Global ranking by exploiting user clicks
It is now widely recognized that user interactions with search results can provide substantial relevance information on the documents displayed in the search results. In this pape...
Shihao Ji, Ke Zhou, Ciya Liao, Zhaohui Zheng, Gui-...
WSDM
2012
ACM
207views Data Mining» more  WSDM 2012»
12 years 3 months ago
Domain bias in web search
This paper uncovers a new phenomenon in web search that we call domain bias — a user’s propensity to believe that a page is more relevant just because it comes from a particul...
Samuel Ieong, Nina Mishra, Eldar Sadikov, Li Zhang
WWW
2008
ACM
14 years 8 months ago
Genealogical trees on the web: a search engine user perspective
This paper presents an extensive study about the evolution of textual content on the Web, which shows how some new pages are created from scratch while others are created using al...
Ricardo A. Baeza-Yates, Álvaro R. Pereira J...