We describe a machine learning approach for predicting sponsored search ad relevance. Our baseline model incorporates basic features of text overlap and we then extend the model t...
Dustin Hillard, Stefan Schroedl, Eren Manavoglu, H...
In this report we describe our model of dynamic hypertext and how the ClickIR system uses this model to assist users in interactive search. The system was used in both the ad hoc ...
It is now widely recognized that user interactions with search results can provide substantial relevance information on the documents displayed in the search results. In this pape...
Shihao Ji, Ke Zhou, Ciya Liao, Zhaohui Zheng, Gui-...
This paper uncovers a new phenomenon in web search that we call domain bias — a user’s propensity to believe that a page is more relevant just because it comes from a particul...
Samuel Ieong, Nina Mishra, Eldar Sadikov, Li Zhang
This paper presents an extensive study about the evolution of textual content on the Web, which shows how some new pages are created from scratch while others are created using al...