To understand users’ acceptance of the emerging trend of personality-based recommenders (PBR), we evaluated an existing PBR using the technology acceptance model (TAM). We also ...
Our previous research indicates that using personality quizzes is a viable and promising way to build user profiles to recommend entertainment products. Based on these findings, ...
One important class of Data Mining applications is the so-called "Web Mining" that analyzes and extracts important and non-trivial knowledge from Web related data. Typic...
Bamshad Mobasher, Robert Cooley, Jaideep Srivastav...
Product recommendation and decision support systems must generally develop a model of user preferences by querying or otherwise interacting with a user. Recent approaches to elici...
The question of why individuals adopt a particular information system is an important issue in IS research. While extensive prior research has established that the Technology Acce...