Computational models of trust have been proposed for use in ubicomp environments for deciding whether to allow customers to pay with an e-purse or not. In order to build trust in ...
Credit card transactions are a popular and diffused means of payment over the network. Unfortunately, current technology does not allow us to technically solve disputes that may ...
Managers of electronic commerce sites need to learn as much as possible about their customers and those browsing their virtual premises, in order to maximise the return on marketin...
Web sites allow the collection of vast amounts of navigational data – clickstreams of user traversals through the site. These massive data stores offer the tantalizing possibil...
Kaushik Dutta, Debra E. VanderMeer, Anindya Datta,...
A validated model of trust was used as a framework for an empirical study to identify on- and offline factors that influence gamblers' perception of an online casino's t...