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WWW
2011
ACM
13 years 2 months ago
2011
ACM
Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...
WWW
2010
ACM
13 years 11 months ago
2010
ACM
In this paper, we demonstrate a novel landmark photo search and browsing system, Agate, which ranks landmark image search results considering their relevance, diversity and qualit...
WEBI
2009
Springer
14 years 2 months ago
2009
Springer
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
SIGIR
2006
ACM
14 years 1 months ago
2006
ACM
We present a novel language modeling approach to capturing the query reformulation behavior of Web search users. Based on a framework that categorizes eight different types of “...
KDD
2009
ACM
14 years 5 days ago
2009
ACM
1 In this article, we report our efforts in mining the information encoded as clickthrough data in the server logs to evaluate and monitor the relevance ranking quality of a commer...