71 search results - page 5 / 15 » Ad Auction Design and User Experience |
CHI
2004
ACM
14 years 7 months ago
2004
ACM
Banner ads persist on the Internet in spite of evidence against their efficacy. Many ads include animation in an attempt to increase their attentional capture. An experiment was c...
PVLDB
2010
13 years 5 months ago
2010
Non-technical users are increasingly adding structures to their data. This gives rise to the need for database design. However, traditional database design is deliberate and heavy...
WEBI
2009
Springer
14 years 2 months ago
2009
Springer
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
NORDICHI
2006
ACM
14 years 1 months ago
2006
ACM
Downstream utility is a critical success factor for usability evaluation methods, in terms of the extent to which they can deliver value. In this paper we argue that field methods...
EUROSSC
2009
Springer
14 years 2 days ago
2009
Springer
Finding solutions for the current period of climate change or “global warming” is possibly the most serious and pressing challenge faced by scientists and the wider community t...