28 search results - page 3 / 6 » AdROSA - Adaptive personalization of web advertising |
COMAD
2008
13 years 8 months ago
2008
Personalized rendering of web pages gives the users greater control to view only what they prefer. The goal of this work is to provide a tool that will let users customize the con...
HICSS
2003
IEEE
13 years 12 months ago
2003
IEEE
Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are expl...
CIKM
2009
Springer
13 years 10 months ago
2009
Springer
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
WWW
2001
ACM
14 years 7 months ago
2001
ACM
This paper describes an application framework for providing and managing personalized, interactive video on the web. The application framework enables content providers and aggreg...
SIGIR
2010
ACM
13 years 10 months ago
2010
ACM
Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...