3 search results - page 1 / 1 » Adaptive Incentive-Compatible Sponsored Search Auction |
SOFSEM
2009
Springer
14 years 8 months ago
2009
Springer
Publication
In pay-per click sponsored search auctions which are cur-
rently extensively used by search engines, the auction for
a keyword involves a certain number of advertisers (say k)
c...
WINE
2007
Springer
14 years 5 months ago
2007
Springer
We consider the problem of designing auctions with worst case revenue guarantees for sponsored search. This problem differs from previous work because of ad dependent clickthroug...