3 search results - page 1 / 1 » Adaptive Incentive-Compatible Sponsored Search Auction |
113
Voted
SOFSEM
2009
Springer
16 years 24 days ago
2009
Springer
200
Voted
Publication
In pay-per click sponsored search auctions which are cur-
rently extensively used by search engines, the auction for
a keyword involves a certain number of advertisers (say k)
c...
136
click to vote
WINE
2007
Springer
15 years 10 months ago
2007
Springer
We consider the problem of designing auctions with worst case revenue guarantees for sponsored search. This problem differs from previous work because of ad dependent clickthroug...