Identifying similar keywords, known as broad matches, is an important task in online advertising that has become a standard feature on all major keyword advertising platforms. Eff...
In this paper, we present a semi-supervised learning method for web page classification, leveraging click logs to augment training data by propagating class labels to unlabeled si...
Soo-Min Kim, Patrick Pantel, Lei Duan, Scott Gaffn...
Search engine optimization (SEO) techniques are often abused to promote websites among search results. This is a practice known as blackhat SEO. In this paper we tackle a newly em...
These last years, the evolution of nomadic terminals and mobile networks has yield to the development of the ubiquitous computing. In this context, actual query evaluation and opt...
Understanding how people interact with search engines is important in improving search quality. Web search engines typically analyze queries and clicked results, but these actions...