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SIGIR
2008
ACM
13 years 7 months ago
Optimizing relevance and revenue in ad search: a query substitution approach
The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. We address the problem of sel...
Filip Radlinski, Andrei Z. Broder, Peter Ciccolo, ...
ESWS
2005
Springer
14 years 1 months ago
Optimally Distributing Interactions Between Composed Semantic Web Services
When information services are organized to provide some composed functionality, their interactions can be formally represented as workflows. Traditionally, workflows are executed...
Ion Constantinescu, Walter Binder, Boi Faltings
WWW
2009
ACM
14 years 8 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
IWCMC
2006
ACM
14 years 1 months ago
Modeling key agreement in multi-hop ad hoc networks
Securing multicast communications in ad hoc networks has become one of the most challenging research directions in the areas of wireless networking and security. This is especiall...
Giovanni Di Crescenzo, Maria Striki, John S. Baras
INFOCOM
2006
IEEE
14 years 1 months ago
An Optimal Dynamic Pricing Framework for Autonomous Mobile Ad Hoc Networks
— In autonomous mobile ad hoc networks (MANET) where each user is its own authority, fully cooperative behaviors, such as unconditionally forwarding packets for each other or, ho...
Zhu Ji, Wei Yu, K. J. Ray Liu