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CORR
2008
Springer
13 years 10 months ago
2008
Springer
Abstract. Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. The most popular auct...
WINE
2007
Springer
14 years 3 months ago
2007
Springer
When users click on poor quality advertisements, there is a hidden cost to the search engine due to the user dissatisfaction (for instance, users are less likely to click on ads in...
TREC
2004
13 years 11 months ago
2004
The hypothesis we explored for the Ad Hoc task of the Genomics track for TREC 2004 was that phrase-level queries would increase precision over a baseline of token-level terms. We ...
CLEF
2008
Springer
13 years 11 months ago
2008
Springer
For CLEF 2008 JHU conducted monolingual and bilingual experiments in the ad hoc TEL and Persian tasks. The TEL task involved focused on searching electronic card catalog records i...
CORR
2008
Springer
13 years 10 months ago
2008
Springer
We consider the Offline Ad Slot Scheduling problem, where advertisers must be scheduled to sponsored search slots during a given period of time. Advertisers specify a budget constr...