651 search results - page 12 / 131 » Adding Search to Zinc |
KDD
2009
ACM
14 years 10 months ago
2009
ACM
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
WINE
2010
Springer
13 years 7 months ago
2010
Springer
Abstract. The standard business model in the sponsored search marketplace is to sell click-throughs to the advertisers. This involves running an auction that allocates advertisemen...
WINE
2009
Springer
14 years 4 months ago
2009
Springer
In sponsored search auctions advertisers typically pay a fixed amount per click that their advertisements receive. In particular, the advertiser and the publisher enter into a con...
SIGMOD
2009
ACM
14 years 10 months ago
2009
ACM
Current semi-structured keyword search and natural language query processing systems use ad hoc approaches to take advantage of structural information. Although intuitive, they ar...
WWW
2009
ACM
14 years 10 months ago
2009
ACM
In online advertising, pervasive in commercial search engines, advertisers typically bid on few terms, and the scarcity of data makes ad matching difficult. Suggesting additional ...