651 search results - page 3 / 131 » Adding Search to Zinc |
SIGECOM
2010
ACM
14 years 2 months ago
2010
ACM
“North” ads, or sponsored listings appearing just above the organic search results, generate the majority of clicks and revenues for search engines. In this paper, we ask whet...
WSDM
2012
ACM
12 years 5 months ago
2012
ACM
Microblogs have become an important source of information for the purpose of marketing, intelligence, and reputation management. Streams of microblogs are of great value because o...
SIGIR
2009
ACM
14 years 4 months ago
2009
ACM
In this paper we explore the use of category information for ad hoc retrieval in Wikipedia. We show that techniques for entity ranking exploiting this category information can als...
WWW
2010
ACM
14 years 4 months ago
2010
ACM
We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
ICMCS
2009
IEEE
13 years 7 months ago
2009
IEEE
With the proliferation of online media services, video ads are pervasive across various platforms involving internet services and interactive TV services. Existing research effort...