651 search results - page 4 / 131 » Adding Search to Zinc |
WSDM
2010
ACM
14 years 7 months ago
2010
ACM
We describe a machine learning approach for predicting sponsored search ad relevance. Our baseline model incorporates basic features of text overlap and we then extend the model t...
WWW
2007
ACM
14 years 10 months ago
2007
ACM
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
SIGIR
2010
ACM
14 years 1 months ago
2010
ACM
We investigate how people interact with Web search engine result pages using eye-tracking. While previous research has focused on the visual attention devoted to the 10 organic se...
SIGIR
2008
ACM
13 years 9 months ago
2008
ACM
The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. We address the problem of sel...
SIGIR
2010
ACM
14 years 1 months ago
2010
ACM
It is generally believed that propagated anchor text is very important for effective Web search as offered by the commercial search engines. “Google Bombs” are a notable illus...