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CIKM
2008
Springer
13 years 11 months ago
A note on search based forecasting of ad volume in contextual advertising
In contextual advertising, estimating the number of impressions of an ad is critical in planning and budgeting advertising campaigns. However, producing this forecast, even within...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...
SIGIR
2010
ACM
14 years 1 months ago
Clicked phrase document expansion for sponsored search ad retrieval
We present a document expansion approach that uses Conditional Random Field (CRF) segmentation to automatically extract salient phrases from ad titles. We then supplement the ad d...
Dustin Hillard, Chris Leggetter
CIA
2007
Springer
14 years 4 months ago
From Local Search to Global Behavior: Ad Hoc Network Example
We introduce the Consensual N-Player Prisoner’s Dilemma as a large-scale dilemma. We then present a framework for cooperative consensus formation in large-scale MAS under the N-P...
Osher Yadgar
IJWIN
2007
68views more  IJWIN 2007»
13 years 9 months ago
Density-Independent, Scalable Search in Ad Hoc Networks
— We analyze the asymptotic cost of discovering a route within a flat ad hoc network and we show that one can discover a route with cost that is proportional only to the area of...
Zygmunt J. Haas, Rimon Barr
IJHPCN
2006
151views more  IJHPCN 2006»
13 years 9 months ago
Adaptive local searching and caching strategies for on-demand routing protocols in ad hoc networks
: On-demand routing protocols are widely used in mobile ad hoc networks due to their capability of adjusting to frequent network topology changes within acceptable routing overhead...
Zhao Cheng, Wendi B. Heinzelman