In this paper we present an advanced bidding agent that participates in first-price sealed bid auctions to allocate advertising space on BluScreen – an experimental public adve...
Alex Rogers, Esther David, Terry R. Payne, Nichola...
In traditional web application development, very few libraries exist to make portal development easy. In general, many homegrown and vertical solutions exist and very little code ...
The area of integrating simulation and optimization has recently undergone remarkable changes. New advances are making available applications of simulation that previously had bee...
In this paper we propose a utility model that accounts for both sales and branding advertisers. We first study the computational complexity of optimization problems related to bo...
levels of abstraction. Lacking well-established technologies and models for representing and accessing program dynamics, tools must use ad-hoc mechanisms. This limits reuse and int...