8 search results - page 1 / 2 » Advertisement allocation for generalized second-pricing sche... |
ORL
2010
13 years 5 months ago
2010
Recently, there has been a surge of interest in algorithms that allocate advertisement space in an online revenue-competitive manner. Most such algorithms, however, assume a pay-a...
ESA
2009
Springer
14 years 5 months ago
2009
Springer
Abstract. Most recent papers addressing the algorithmic problem of allocating advertisement space for keywords in sponsored search auctions assume that pricing is done via a first...
WWW
2009
ACM
14 years 11 months ago
2009
ACM
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...
WWW
2008
ACM
14 years 11 months ago
2008
ACM
We propose a keyword auction protocol called the Generalized Second Price with an Exclusive Right (GSP-ExR). In existing keyword auctions, the number of displayed advertisements i...
WINE
2009
Springer
14 years 5 months ago
2009
Springer
Sponsored search auction is used by most search engines to select ads to display on the web page of a search result, according to advertisers’ bidding prices. The income of this ...