8 search results - page 1 / 2 » Advertisement allocation for generalized second-pricing sche... |
146
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ORL
2010
15 years 15 days ago
2010
Recently, there has been a surge of interest in algorithms that allocate advertisement space in an online revenue-competitive manner. Most such algorithms, however, assume a pay-a...
147
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ESA
2009
Springer
16 years 9 days ago
2009
Springer
Abstract. Most recent papers addressing the algorithmic problem of allocating advertisement space for keywords in sponsored search auctions assume that pricing is done via a first...
158
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WWW
2009
ACM
16 years 6 months ago
2009
ACM
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...
155
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WWW
2008
ACM
16 years 6 months ago
2008
ACM
We propose a keyword auction protocol called the Generalized Second Price with an Exclusive Right (GSP-ExR). In existing keyword auctions, the number of displayed advertisements i...
157
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WINE
2009
Springer
16 years 10 days ago
2009
Springer
Sponsored search auction is used by most search engines to select ads to display on the web page of a search result, according to advertisers’ bidding prices. The income of this ...