—The advent of media-sharing sites, especially along with the so called Web 2.0 wave, has led to the unprecedented Internet delivery of community-contributed media contents such ...
Web textual advertising can be interpreted as a search problem over the corpus of ads available for display in a particular context. In contrast to conventional information retrie...
Andrei Z. Broder, Massimiliano Ciaramita, Marcus F...
—The amount of dynamic content on the web has been steadily increasing. Scripting languages such as JavaScript and browser extensions such as Adobe’s Flash have been instrument...
Sean Ford, Marco Cova, Christopher Kruegel, Giovan...
Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...
Sandeep Pandey, Kunal Punera, Marcus Fontoura, Van...
We study the Cost-Per-Action or Cost-Per-Acquisition (CPA) charging scheme in online advertising. In this scheme, instead of paying per click, the advertisers pay only when a user...