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MMSP
2008
IEEE
184views Multimedia» more  MMSP 2008»
14 years 2 months ago
When multimedia advertising meets the new Internet era
—The advent of media-sharing sites, especially along with the so called Web 2.0 wave, has led to the unprecedented Internet delivery of community-contributed media contents such ...
Xian-Sheng Hua, Tao Mei, Shipeng Li
CIKM
2008
Springer
13 years 9 months ago
To swing or not to swing: learning when (not) to advertise
Web textual advertising can be interpreted as a search problem over the corpus of ads available for display in a particular context. In contrast to conventional information retrie...
Andrei Z. Broder, Massimiliano Ciaramita, Marcus F...
ACSAC
2009
IEEE
14 years 2 months ago
Analyzing and Detecting Malicious Flash Advertisements
—The amount of dynamic content on the web has been steadily increasing. Scripting languages such as JavaScript and browser extensions such as Adobe’s Flash have been instrument...
Sean Ford, Marco Cova, Christopher Kruegel, Giovan...
SIGIR
2010
ACM
13 years 11 months ago
Estimating advertisability of tail queries for sponsored search
Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...
Sandeep Pandey, Kunal Punera, Marcus Fontoura, Van...
WWW
2008
ACM
14 years 8 months ago
Dynamic cost-per-action mechanisms and applications to online advertising
We study the Cost-Per-Action or Cost-Per-Acquisition (CPA) charging scheme in online advertising. In this scheme, instead of paying per click, the advertisers pay only when a user...
Hamid Nazerzadeh, Amin Saberi, Rakesh Vohra