Abstract: Nowadays modern advertising environments try to provide more efficient ads by targeting costumers based on their interests. Various approaches exist today as to how infor...
Florian Alt, Moritz Balz, Stefanie Kristes, Alirez...
People now easily share digital photos outside the home via web publishing and gift-giving. Yet within the home, digital photos are hard to access and lack the physical affordance...
Mobile advertising, which is an area of mobile commerce, is a form of advertising that targets users of handheld wireless devices such as mobile phones and personal digital assist...
Mobile advertising holds strong promises to become the most highly targeted advertising medium offering new ways to target messages to users. By utilizing mobile advertising, comp...
Information overload has become an important problem in the internet, and that all kinds of existing ads flood into people’s eyes causes scarcity of user’s attention. To provi...