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MOBISYS
2011
ACM
12 years 10 months ago
Opportunistic alignment of advertisement delivery with cellular basestation overloads
This paper is motivated by two observations: (1) cellular network operators are actively exploring advertisement delivery as a new means of revenue generation, and (2) cellular ba...
Ravi Kokku, Rajesh Mahindra, Sampath Rangarajan, H...
WEBI
2009
Springer
14 years 2 months ago
In the Mood to Click? Towards Inferring Receptiveness to Search Advertising
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
Qi Guo, Eugene Agichtein, Charles L. A. Clarke, Az...
KDD
2012
ACM
212views Data Mining» more  KDD 2012»
11 years 10 months ago
Factoring past exposure in display advertising targeting
Online advertising is increasingly becoming more performance oriented, where the decision to show an advertisement to a user is made based on the user’s propensity to respond to...
Neha Gupta, Abhimanyu Das, Sandeep Pandey, Vijay K...
MHCI
2005
Springer
14 years 1 months ago
Exploring bluetooth based mobile phone interaction with the hermes photo display
One of the most promising possibilities for supporting user interaction with public displays is the use of personal mobile phones. Furthermore, by utilising Bluetooth users should...
Keith Cheverst, Alan J. Dix, Daniel Fitton, Christ...
WINE
2007
Springer
124views Economy» more  WINE 2007»
14 years 1 months ago
Stochastic Models for Budget Optimization in Search-Based Advertising
Internet search companies sell advertisement slots based on users’ search queries via an auction. Advertisers have to solve a complex optimization problem of how to place bids o...
S. Muthukrishnan, Martin Pál, Zoya Svitkina