This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
An important problem in search engine advertising is keyword1 generation. In the past, advertisers have preferred to bid for keywords that tend to have high search volumes and hen...
With the proliferation of online distribution methods for videos, content owners require easier and more effective methods for monetization through advertising. Matching advertis...
We present a truthful auction for pricing advertising slots on a web-page assuming that advertisements for different merchants must be ranked in decreasing order of their (weighte...
Search auctions have become a dominant source of revenue generation on the Internet. Such auctions have typically used per-click bidding and pricing. We propose the use of hybrid ...