836 search results - page 3 / 168 » Advertising keyword generation using active learning |
WEBI
2009
Springer
14 years 2 months ago
2009
Springer
—This work summarizes challenges and experiences in monetizing user activity on public forums on social network sites. We present a approach that identifies the monetization pot...
KDD
2012
ACM
11 years 10 months ago
2012
ACM
Online advertising is increasingly becoming more performance oriented, where the decision to show an advertisement to a user is made based on the user’s propensity to respond to...
ICWSM
2010
13 years 9 months ago
2010
In many collaborative systems, researchers are interested in creating representative user profiles. In this paper, we are particularly interested in using social labeling and auto...
CIKM
2010
Springer
13 years 6 months ago
2010
Springer
One of the main problems in online advertising is to display ads which are relevant and appropriate w.r.t. what the user is looking for. Often search engines fail to reach this go...
WWW
2008
ACM
14 years 8 months ago
2008
ACM
In the sponsored search model, search engines are paid by businesses that are interested in displaying ads for their site alongside the search results. Businesses bid for keywords...