836 search results - page 5 / 168 » Advertising keyword generation using active learning |
WWW
2007
ACM
14 years 8 months ago
2007
ACM
Click fraud is jeopardizing the industry of Internet advertising. Internet advertising is crucial for the thriving of the entire Internet, since it allows producers to advertise t...
WWW
2008
ACM
14 years 8 months ago
2008
ACM
We study the Cost-Per-Action or Cost-Per-Acquisition (CPA) charging scheme in online advertising. In this scheme, instead of paying per click, the advertisers pay only when a user...
WWW
2005
ACM
14 years 8 months ago
2005
ACM
We present a browser extension to dynamically learn to filter unwanted images (such as advertisements or flashy graphics) based on minimal user feedback. To do so, we apply the we...
WWW
2011
ACM
13 years 2 months ago
2011
ACM
Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...
KDD
2010
ACM
13 years 5 months ago
2010
ACM
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...