201 search results - page 11 / 41 » Agent-Mediated Internet Advertising |
CORR
2006
Springer
13 years 10 months ago
2006
Springer
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been previous work on the auction process and its game-theor...
PET
2012
Springer
12 years 17 days ago
2012
Springer
The constant expansion of the World Wide Web allows users to enjoy a wide range of products and services delivered directly to their browsers. At the same time however, this expans...
WINE
2007
Springer
14 years 4 months ago
2007
Springer
When users click on poor quality advertisements, there is a hidden cost to the search engine due to the user dissatisfaction (for instance, users are less likely to click on ads in...
ICMCS
2008
IEEE
14 years 4 months ago
2008
IEEE
Information overload has become an important problem in the internet, and that all kinds of existing ads flood into people’s eyes causes scarcity of user’s attention. To provi...
WWW
2008
ACM
14 years 10 months ago
2008
ACM
Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisemen...