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WISE
2005
Springer
14 years 2 months ago
A Semantic Distance Measure for Matching Web Services
A key issue in web services is matching that involves comparing user requests with advertised services and finding the best available ones. In semantic web services, an ontology is...
Arif Bramantoro, Shonali Krishnaswamy, Maria Indra...
HICSS
1999
IEEE
87views Biometrics» more  HICSS 1999»
14 years 1 months ago
Portal Kombat: The Battle between Web Pages to become the Point of Entry to the World Wide Web
Over the past few years the web has grown to several hundred million pages, while just a few of them get most of the visits. Such sites, called portals, attract visitors, advertis...
Rajiv M. Dewan, Marshall L. Freimer, Abraham Seidm...
ISCC
2006
IEEE
14 years 3 months ago
Characterizing Address Use Structure and Stability of Origin Advertisement in Inter-domain Routing
— The stability and robustness of BGP remains one of the most critical elements in sustaining today’s Internet. In this paper, we study the structure and stability of origin ad...
Sophie Y. Qiu, Patrick Drew McDaniel, Fabian Monro...
CCR
2010
171views more  CCR 2010»
13 years 9 months ago
Fighting online click-fraud using bluff ads
Online advertising is currently the richest source of revenue for many Internet giants. The increased number of online businesses, specialized websites and modern profiling techni...
Hamed Haddadi
WWW
2010
ACM
13 years 9 months ago
Mining advertiser-specific user behavior using adfactors
Consider an online ad campaign run by an advertiser. The ad serving companies that handle such campaigns record users' behavior that leads to impressions of campaign ads, as ...
Nikolay Archak, Vahab S. Mirrokni, S. Muthukrishna...