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CCR
2011
13 years 4 months ago
HTTP in the home: it is not just about PCs
HTTP (Hypertext Transport Protocol) was originally primarily used for human-initiated client-server communications launched from web browsers, traditional computers and laptops. H...
Jeffrey Erman, Alexandre Gerber, Subhabrata Sen
PVLDB
2011
13 years 4 months ago
Social Content Matching in MapReduce
Matching problems are ubiquitous. They occur in economic markets, labor markets, internet advertising, and elsewhere. In this paper we focus on an application of matching for soci...
Gianmarco De Francisci Morales, Aristides Gionis, ...
CORR
2011
Springer
161views Education» more  CORR 2011»
13 years 25 days ago
Doubly Robust Policy Evaluation and Learning
We study decision making in environments where the reward is only partially observed, but can be modeled as a function of an action and an observed context. This setting, known as...
Miroslav Dudík, John Langford, Lihong Li
DIMVA
2011
13 years 17 days ago
What's Clicking What? Techniques and Innovations of Today's Clickbots
Abstract. With the widespread adoption of Internet advertising, fraud has become a systemic problem. While the existence of clickbots—malware specialized for conducting click-fra...
Brad Miller, Paul Pearce, Chris Grier, Christian K...
KDD
2012
ACM
292views Data Mining» more  KDD 2012»
11 years 11 months ago
Online allocation of display ads with smooth delivery
Display ads on the Internet are often sold in bundles of thousands or millions of impressions over a particular time period, typically weeks or months. Ad serving systems that ass...
Anand Bhalgat, Jon Feldman, Vahab S. Mirrokni