201 search results - page 2 / 41 » Agent-Mediated Internet Advertising |
AMKM
2003
Springer
14 years 7 days ago
2003
Springer
Abstract. In this paper, we outline the relation between Knowledge Management (KM) as an application area on the one hand, and software agents as a basic technology for supporting ...
I3E
2009
13 years 4 months ago
2009
Abstract. Online advertising is a major economic force in the Internet today. A basic goal of any advertising system is to accurately target the ad to the recipient audience. While...
WWW
2010
ACM
13 years 5 months ago
2010
ACM
CORR
2010
Springer
13 years 5 months ago
2010
Springer
Internet advertising is a sophisticated game in which the many advertisers "play" to optimize their return on investment. There are many "targets" for the adve...
WWW
2011
ACM
13 years 1 months ago
2011
ACM
We develop an approach for measuring the effectiveness of online display advertising at the campaign level. We present a Kalman filtering approach to deseasonalize and estimate ...