201 search results - page 7 / 41 » Agent-Mediated Internet Advertising |
ISCI
2007
13 years 10 months ago
2007
One of the greatest and most recent challenges for online advertising is the use of adaptive personalization at the same time that the Internet continues to grow as a global market...
WINE
2007
Springer
14 years 4 months ago
2007
Springer
We consider a crucial aspect of displaying advertisements on the internet: the individual user. In particular, we consider ad fatigue, where a user tires of an advertisement as it ...
JDFP
2006
13 years 10 months ago
2006
We describe a new type of threat to the Internet infrastructure, in the shape of a highly efficient but very well camouflaged click-fraud attack on the advertising infrastructure....
WWW
2008
ACM
14 years 10 months ago
2008
ACM
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
WWW
2009
ACM
14 years 10 months ago
2009
ACM
Search auctions have become a dominant source of revenue generation on the Internet. Such auctions have typically used per-click bidding and pricing. We propose the use of hybrid ...