—Internet routing table size growth and BGP update churn are two prominent Internet scaling issues. There is widespread belief in a high and fast growing number of ASs that deagg...
Abstract-RSVP has been designed to support resource reservation in the Internet. However, it has two major problems: complexity and scalability. The former results in large message...
Internet search companies sell advertisement slots based on users’ search queries via an auction. Advertisers have to solve a complex optimization problem of how to place bids o...
— To explore the benefit of advertising instant and location-aware commercials that can not be effectively promoted by traditional medium like TV program and Internet, we propos...
Zaiben Chen, Heng Tao Shen, Quanqing Xu, Xiaofang ...
We study the Cost-Per-Action or Cost-Per-Acquisition (CPA) charging scheme in online advertising. In this scheme, instead of paying per click, the advertisers pay only when a user...