Increased market dynamics, shorter product lifecycles and a higher customer involvement in product design have caused great changes to competitive conditions and many companies ar...
Thomas Knothe, Timo Kahl, Dieter Boell, Kristof Sc...
This paper describes problem of prediction that is based on direct marketing data coming from Nationwide Products and Services Questionnaire (NPSQ) prepared by Polish division of A...
Jerzy Blaszczynski, Krzysztof Dembczynski, Wojciec...
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...
Usually, aspects enhance a software product by being composed - or woven - into it. Here, on the other hand, we use aspects to support the software development process itself. The...
To face the increasing demand from users, National Statistical Institutes (NSI) release different information products. The dissemination of this information should be performed ...