Web search engines have historically focused on connecting people with information resources. For example, if a person wanted to know when their flight to Hyderabad was leaving, a...
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
Users attempt to express their search goals through web search queries. When a search goal has multiple components or aspects, documents that represent all the aspects are likely ...
— Often document dissemination is limited to a “need to know” basis so as to better maintain organizational trade secrets. Retrieving documents that are off-topic to a user...
Nowadays, searches for the web pages of a person with a given name constitute a notable fraction of queries to Web search engines. Such a query would normally return web pages rela...
Dmitri V. Kalashnikov, Zhaoqi Chen, Sharad Mehrotr...