Algorithms for determining quality/cost/price tradeoffs in saturated markets are consid-3 ered. A product is modeled by d real-valued qualities whose sum determines the unit cost ...
Joachim Gudmundsson, Pat Morin, Michiel H. M. Smid
ct 9 Marketing segmentation is widely used for targeting a smaller market and is useful for decision makers to reach all customers effec10 tively with one basic marketing mix. Alt...