Sciweavers

1483 search results - page 8 / 297
» An Analysis of Factors Used in Search Engine Ranking
Sort
View
AAAI
2007
13 years 11 months ago
Modeling Contextual Factors of Click Rates
In this paper, we develop and evaluate several probabilistic models of user click-through behavior that are appropriate for modeling the click-through rates of items that are pres...
Hila Becker, Christopher Meek, David Maxwell Chick...
DSS
2007
96views more  DSS 2007»
13 years 8 months ago
Factors relating to the decision to click on a sponsored link
In this paper, we report results of an investigation into the factors influencing the selection of sponsored links by e-commerce Web searchers. In this research, 56 participants e...
Bernard J. Jansen, Anna Brown, Marc Resnick
DAGSTUHL
2007
13 years 10 months ago
A Deeper Investigation of PageRank as a Function of the Damping Factor
PageRank is defined as the stationary state of a Markov chain. The chain is obtained by perturbing the transition matrix induced by a web graph with a damping factor α that spre...
Paolo Boldi, Massimo Santini, Sebastiano Vigna
WSDM
2010
ACM
251views Data Mining» more  WSDM 2010»
14 years 6 months ago
Large Scale Query Log Analysis of Re-Finding
Although Web search engines are targeted towards helping people find new information, people regularly use them to re-find Web pages they have seen before. Researchers have noted ...
Jaime Teevan, Sarah K. Tyler
WWW
2007
ACM
14 years 9 months ago
Brand awareness and the evaluation of search results
We investigate the effect of search engine brand (i.e., the identifying name or logo that distinguishes a product from its competitors) on evaluation of system performance. This r...
Bernard J. Jansen, Mimi Zhang, Ying Zhang