In this paper, we develop and evaluate several probabilistic models of user click-through behavior that are appropriate for modeling the click-through rates of items that are pres...
Hila Becker, Christopher Meek, David Maxwell Chick...
In this paper, we report results of an investigation into the factors influencing the selection of sponsored links by e-commerce Web searchers. In this research, 56 participants e...
PageRank is defined as the stationary state of a Markov chain. The chain is obtained by perturbing the transition matrix induced by a web graph with a damping factor α that spre...
Although Web search engines are targeted towards helping people find new information, people regularly use them to re-find Web pages they have seen before. Researchers have noted ...
We investigate the effect of search engine brand (i.e., the identifying name or logo that distinguishes a product from its competitors) on evaluation of system performance. This r...