18 search results - page 3 / 4 » An Analysis of Search Engine Switching Behavior Using Click ... |
WSDM
2012
ACM
2012
ACM
Large-scale analysis of individual and task differences in search result page examination strategies
12 years 3 months ago
Understanding the impact of individual and task differences on search result page examination strategies is important in developing improved search engines. Characterizing these e...
WSDM
2010
ACM
14 years 5 months ago
2010
ACM
Although Web search engines are targeted towards helping people find new information, people regularly use them to re-find Web pages they have seen before. Researchers have noted ...
CIKM
2009
Springer
14 years 2 months ago
2009
Springer
Users frequently modify a previous search query in hope of retrieving better results. These modifications are called query reformulations or query refinements. Existing research h...
CHI
2010
ACM
14 years 2 months ago
2010
ACM
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
WWW
2011
ACM
13 years 2 months ago
2011
ACM
Web search engines have historically focused on connecting people with information resources. For example, if a person wanted to know when their flight to Hyderabad was leaving, a...