Search engines have become a central part of the internet marketing strategy of tourism businesses and, as such, it is essential that destination marketing organizations have a su...
Daniel R. Fesenmaier, Zheng Xiang, Bing Pan, Rob L...
Given the growing importance of online search in travel planning, marketers need to better understand the behavioural aspect of travel planning using search engines. The goal of t...
Many important search tasks require multiple search sessions to complete. Tasks such as travel planning, large purchases, or job searches can span hours, days, or even weeks. Inev...
Eugene Agichtein, Ryen W. White, Susan T. Dumais, ...
Information technology (IT) advances often create turmoil and disturb existing industry structures. We analyze the impact of the Internet and e-commerce technologies on digital int...
Nelson F. Granados, Robert J. Kauffman, Bradley Ki...
This paper presents results from a study about the Internet as an information source for travel planning based on interviews with travelers in 13 countries in 2005. In 1997, a sim...