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WWW
2009
ACM
14 years 9 months ago
2009
ACM
The use of blogs to track and comment on real world (political, news, entertainment) events is growing. Similarly, as more individuals start relying on the Web as their primary in...
WWW
2009
ACM
14 years 9 months ago
2009
ACM
JavaScript is an interpreted programming language most often used for enhancing webpage interactivity and functionality. It has powerful capabilities to interact with webpage docu...
WWW
2009
ACM
14 years 9 months ago
2009
ACM
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
WWW
2009
ACM
14 years 9 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
WWW
2009
ACM
14 years 9 months ago
2009
ACM
Given only the URL of a web page, can we identify its topic? This is the question that we examine in this paper. Usually, web pages are classified using their content [7], but a U...