The use of blogs to track and comment on real world (political, news, entertainment) events is growing. Similarly, as more individuals start relying on the Web as their primary in...
JavaScript is an interpreted programming language most often used for enhancing webpage interactivity and functionality. It has powerful capabilities to interact with webpage docu...
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
Given only the URL of a web page, can we identify its topic? This is the question that we examine in this paper. Usually, web pages are classified using their content [7], but a U...