Business information received from advanced data analysis and data mining is a critical success factor for companies wishing to maximize competitive advantage. The use of tradition...
The primary goal of Web usage mining is the discovery of patterns in the navigational behavior of Web users. Standard approaches, such as clustering of user sessions and discoveri...
Viral marketing takes advantage of networks of influence among customers to inexpensively achieve large changes in behavior. Our research seeks to put it on a firmer footing by mi...
Data mining is a process that analyzes voluminous digital data in order to discover hidden but useful patterns from digital data. However, discovery of such hidden patterns has sta...
Classifying and mining noise-free web pages will improve on accuracy of search results as well as search speed, and may benefit webpage organization applications (e.g., keyword-bas...