One of the main issues inWeb usage mining is the discovery of patterns in the navigational behavior of Web users. Standard approaches, such as clustering of users’sessions and di...
Web transaction data between Web visitors and Web functionalities usually convey user task-oriented behavior pattern. Mining such type of clickstream data will lead to capture usag...
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
In this paper we depart from a set of simple assumptions regarding the behavior of a pool of customers associated with an enterprise’s contact center. We assume that the pool of...
The primary goal of Web usage mining is the discovery of patterns in the navigational behavior of Web users. Standard approaches, such as clustering of user sessions and discoveri...