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CN
2000
80views more  CN 2000»
13 years 10 months ago
An entropy approach to unintrusive targeted advertising on the Web
This paper describes the formulation of a new model for unintrusive targeted advertising on the web, extending the linear programming approach taken by Langheinrich et al.[10] A f...
John A. Tomlin
ICDCS
2011
IEEE
12 years 10 months ago
Understanding the Network and User-Targeting Properties of Web Advertising Networks
—Advertising has become an integral and inseparable part of the World Wide Web. However, neither public auditing nor monitoring mechanisms still exist in this emerging area. In t...
Yong Wang, Daniel Burgener, Aleksandar Kuzmanovic,...
ICDE
2012
IEEE
227views Database» more  ICDE 2012»
12 years 1 months ago
Temporal Analytics on Big Data for Web Advertising
—“Big Data” in map-reduce (M-R) clusters is often fundamentally temporal in nature, as are many analytics tasks over such data. For instance, display advertising uses Behavio...
Badrish Chandramouli, Jonathan Goldstein, Songyun ...
CN
1998
73views more  CN 1998»
13 years 10 months ago
Intermediaries: New Places for Producing and Manipulating Web Content
We propose a new approach to programming web applications that increases the web's computational power, the web's flexibility, and web programmer productivity. Whereas w...
Rob Barrett, Paul P. Maglio
KDD
2002
ACM
148views Data Mining» more  KDD 2002»
14 years 11 months ago
Discovering informative content blocks from Web documents
In this paper, we propose a new approach to discover informative contents from a set of tabular documents (or Web pages) of a Web site. Our system, InfoDiscoverer, first partition...
Shian-Hua Lin, Jan-Ming Ho