The majority of financial services companies in Germany and Switzerland have, with varying objectives and success, conducted customer relationship management (CRM) implementation ...
Malte Geib, Annette Reichold, Lutz Kolbe, Walter B...
Many financial institutions are actively developing new electronic banking products for their retail customers. These efforts are can succeed only if their managers focus the prom...
Customer Relationship Management (CRM) is critical to the success of a business. Recent work in CRM has focused on the mining of customer-related data and the construction of cust...
Dickson K. W. Chiu, Wesley C. W. Chan, Gary K. W. ...
Both the academia and practice recognize that information technology (IT) investments may not yield immediate benefits. Nevertheless, there has been a lack of methodological devel...
Abstract. New generation network services must be deployed and managed according to the specific customer requirements. In this context, service providers must devise a way to des...