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CHI
2010
ACM
14 years 4 months ago
Gender demographic targeting in sponsored search
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
Bernard J. Jansen, Lauren Solomon
PROFES
2009
Springer
14 years 4 months ago
Integrating Value and Utility Concepts into a Value Decomposition Model for Value-Based Software Engineering
Value-based software engineering (VBSE) is an emerging stream of research that addresses the value considerations of software and extends the traditional scope of software engineer...
Mikko Rönkkö, Christian Frühwirth, ...
HICSS
2008
IEEE
146views Biometrics» more  HICSS 2008»
14 years 4 months ago
Exploring E-Commerce Readiness in China: The Case of the Grocery Industry
Electronic Commerce which enables business transactions to be conducted electronically has demonstrated significant operational and strategic benefits. Developed countries have ac...
Sherah Kurnia
GECCO
2007
Springer
147views Optimization» more  GECCO 2007»
14 years 4 months ago
GAINS: genetic algorithms for increasing net sales of a mobile reverse demand communication system
In this paper, I describe MRDCOM, a mobile reverse-demand communication system for the pizza industry. The web-based system will support student (buyer) sign-up and will be capabl...
Michael Henry Wolk
IDEAS
2000
IEEE
90views Database» more  IDEAS 2000»
14 years 2 months ago
StreamJoin: A Generic Database Approach to Support the Class of Stream-Oriented Applications
Today many applications routinely generate large quantities of data. The data often takes the form of (time) series, or more generally streams, i.e. an ordered sequence of records...
Clara Nippl, Ralf Rantzau, Bernhard Mitschang