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145
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WWW
2009
ACM
16 years 4 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
136
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WWW
2006
ACM
16 years 4 months ago
2006
ACM
To maintain interoperability in the Web environment it is necessary to comply with Web standards. Current specifications of HTML and XHTML languages define conformance conditions ...
154
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WWW
2005
ACM
16 years 4 months ago
2005
ACM
The demand for quickly delivering new applications is increasingly becoming a business imperative today. Application development is often done in an ad hoc manner, without standar...
137
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2005
ACM
16 years 4 months ago
2005
ACM
We present a language for specifying web service interfaces. A web service interface puts three kinds of constraints on the users of the service. First, the interface specifies th...
130
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WWW
2004
ACM
16 years 4 months ago
2004
ACM
XML messaging is at the heart of Web services, providing the flexibility required for their deployment, composition, and maintenance. Yet, current approaches to Web services devel...