Folksonomies, collaboratively created sets of metadata, are becoming more and more important for organising information and knowledge of communites in the Web. While for a single ...
Local tag structures have become frequent through Web 2.0: Users "tag" their data without specifying the underlying semantics. Every user annotates items in an individual...
We initiate the study of an interesting aspect of sponsored search advertising, namely the consequences of broad match- a feature where an ad of an advertiser can be mapped to a b...
Search queries are typically very short, which means they are often underspecified or have senses that the user did not think of. A broad latent query aspect is a set of keywords ...
Social tagging on online portals has become a trend now. It has emerged as one of the best ways of associating metadata with web objects. With the increase in the kinds of web obj...