Association mining explores algorithms capable of detecting frequently co-occurring items in transactions. A transaction can be identified with a market basket—a list of items ...
Abstract. Customer retention is an increasingly pressing issue in today's competitive environment. This paper proposes a personalized defection detection and prevention proced...
Hee Seok Song, Jae Kyeong Kim, Yeong Bin Cho, Soun...
Needs-based analysis lies at the intersection of product marketing and new product development. It is the study of why consumers purchase and what they do with those purchases. In...
Text data pertaining to socio-technical networks often are analyzed separately from relational data, or are reduced to the fact and strength of the flow of information between node...
Users of social networking services can connect with each other by forming communities for online interaction. Yet as the number of communities hosted by such websites grows over ...