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WWW
2009
ACM
16 years 6 months ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
WWW
2007
ACM
16 years 6 months ago
Search engines and their public interfaces: which apis are the most synchronized?
Researchers of commercial search engines often collect data using the application programming interface (API) or by "scraping" results from the web user interface (WUI),...
Frank McCown, Michael L. Nelson
CIKM
2009
Springer
16 years 20 days ago
A machine learning approach for improved BM25 retrieval
Despite the widespread use of BM25, there have been few studies examining its effectiveness on a document description over single and multiple field combinations. We determine t...
Krysta Marie Svore, Christopher J. C. Burges
149
Voted
MM
2006
ACM
153views Multimedia» more  MM 2006»
16 years 1 days ago
Buzz: telling compelling stories
This paper describes a digital theater installation called Buzz. Buzz consists of virtual actors who express the collective voice generated by weblogs (blogs). These actors find ...
Sara Owsley, Kristian J. Hammond, David A. Shamma,...
JCDL
2005
ACM
116views Education» more  JCDL 2005»
15 years 11 months ago
Name disambiguation in author citations using a K-way spectral clustering method
An author may have multiple names and multiple authors may share the same name simply due to name abbreviations, identical names, or name misspellings in publications or bibliogra...
Hui Han, Hongyuan Zha, C. Lee Giles