In this paper, conceptual frequency rate, a new frequency definition suitable for query stream mining, is introduced. An online single-pass algorithm called OFSD (Online Frequent...
The analysis of user behavior on the Web presupposes a reliable reconstruction of the users' navigational activities. Cookies and server-generated session identifiers have be...
Markov models have been widely used for modelling users' navigational behaviour in the Web graph, using the transitional probabilities between web pages, as recorded in the w...
: Web usage mining, possibly used in conjunction with standard approaches to personalization such as collaborative filtering, can help address some of the shortcomings of these tec...
Bamshad Mobasher, Honghua Dai, Tao Luo, Miki Nakag...
One of the greatest and most recent challenges for online advertising is the use of adaptive personalization at the same time that the Internet continues to grow as a global market...