Customer retention is crucial for any company relying on a regular client base. One way to approach this problem is to analyse actual user behaviour and take proper actions based o...
—User profiles derived from Web navigation data are used in important e-commerce applications such as Web personalization, recommender systems, and Web analytics. In the open en...
In Internet marketing, Web audience analysis is essential to understanding the visitors’ needs. However, the existing analysis tools fail to deliver summarized and conceptual me...
In Service Oriented Architecture (SOA), service composition integrates existing services to fulfill specific tasks using a set of standards and tools. However, current service comp...
Hua Xiao, Ying Zou, Ran Tang, Joanna Ng, Leho Nigu...
Web personalization is the process of customizing a web site to the needs of each specific user or set of users. Personalization of a web site may be performed by the provision of ...
Magdalini Eirinaki, Dimitrios Mavroeidis, George T...